Everyone knows that start-ups often lack size and substance in their external image. Often, they also have a name that means nothing. E-FARM was similar. Except for its name, it seemed as shaky and interchangeable as most start-ups. There was no mission statement to live and act by. In a brand workshop, we clearly positioned E-Farm so that everyone in the company could recite it. And then we gave the brand a new face. It unmistakably reflects the power and security that the company offers. Today, E-Farm is an established name in European agriculture. And it gives countless farmers more power and a more secure future.