IAA-Messestand for the kings and queens of the street.
If you can't show off cool trucks at the IAA Commercial Vehicles show, it's really hard to attract attention. And imagine five companies from the logistics industry coming to you and wanting to share a stand under one roof. And that at the IAA Commercial Vehicles show. Sounds like absolute coordination chaos, right? But it turned out quite differently. At the first meeting, we immediately agreed on an idea: WORLD OF HEROES. Not a normal exhibition stand, but a place for encounters and appreciation for the people behind it. Truck drivers and freight forwarders. The stand became a magnet for industry friends at the trade fair. And it generated a lot of deals and leads for the five brands behind it.
+++ Establish an umbrella brand with true purpose +++ CI, OOH, IAA fair stand, Installation +++ Establish an umbrella brand with true purpose +++ CI, OOH, IAA fair stand, Installation+++ Establish an umbrella brand with true purpose +++ CI, OOH, IAA fair stand, Installation
The highlight: our hero throne. An impressive throne made from original truck parts – in full Transformer style. It had a special pull on trade fair visitors, who loved getting their photo taken on it.
