Brand leadership with impact.
The outdoor retail market is highly competitive. Online retailers in particular are driving cut-throat competition. This makes it all the more important to focus on your strengths. We have therefore developed a communication strategy for Globetrotter that focuses entirely on the brand's USPs: expert advice and sustainability! Anyone who has ever been to Globetrotter knows how incredibly good the advice is. And what other outdoor retailer focuses on buying and selling second-hand goods, both online and in-store? These assets just needed some emotional support – through headlines, the motto ‘RE:THINK’ and the brand claim: ‘OUR HEART BEATS OUTDOORS.’
With the 2ndHand campaign ‘Nicer than New’, Globetrotter once again shows real attitude. For a retailer whose business is mainly built on new products, it’s certainly a bold move. (Photo and motion picture: Johannes Knuth)
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In our sustainability campaign under the umbrella of RE:THINK, we give a voice to various outdoor enthusiasts. And that includes Christmas – the time of year when most people tend to put sustainability on pause. Even the campaign itself was produced sustainably. (Directed by Jan Hinrik Drevs)
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A new brand claim, headlines that highlight consulting expertise, and a simple visual framework. Together, they create a consistent image that sparks excitement for the outdoors. Once again, we had Johannes Knuth on board – and of course, our amazing client!
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Blending outdoor fascination with Christmas spirit? Why not. Just like in this Christmas campaign we realized together with Berlin-based photographer Sven Schrader. Well-known outdoor personalities gave their full support – and ended up working up quite a sweat.
We still love the shooting results of the 2021 Xmas campaign. Together with Johannes Knuth, we produced it in Iceland – bundled up in thick layers. But the raw power of nature absolutely blew us away.
