Payment processing in the B2B segment – phew! That sounds dry and difficult. As a payment provider, Volkswagen subsidiary LOGPAY was more like a brand journey in the fog: three brands under one roof, zero clarity. No common image, no stance, no trust. With our brand workshop, we untangled the knot. We broke down the internal silos and translated the brand essence of SEAMLESS MOBILITY into a seamless corporate design. A consistent brand was created. And even at dry trade fairs, suddenly: Wow instead of yawn!

Strong partners are worth their weight in gold. Designer and art director Niels Buschke and his team brought our trade fair booth to life. All handcrafted. With stencils, spray cans, and cutters, they created large-scale designs full-on. We’ve heard one or two nights may have been sacrificed along the way.

From three shaky logos to one strong and dynamic design – one that powerfully conveys the claim ‘Seamless mobility’. The entire corporate design was then rolled out across various areas, giving the brand a sense of modernity and scale.