The international law firm Fieldfisher has a truly unique culture. It works at a highly professional level, but is noticeably more approachable and diverse than its competitors. This clearly sets Fieldfisher apart from a very traditional legal industry. This needed to be brought to life in a sophisticated image and recruiting campaign, both digitally and in print. High-quality photos of real employees and unexpected terms draw people into the campaign and are then resolved through the copy. The print campaign we developed appeared in JUVE, the leading legal industry magazine, and directed people to the microsite. The campaign generated not only strong attention, but also numerous applications.